To be effective, you have to improve your decision making skills. What happens when you get it wrong? Do you really understand the price you – and your team – are paying in terms of time, distraction and dollars? In today’s show, I unpack three critical skills that every effective executive must learn and master: evaluating opportunity costs; avoiding the sunk cost fallacy; and recognizing further secondary costs. It took me years to learn the merits of all of these. Hopefully you’ll be a faster study!