I have quite a lot of industry professionals who ask me to review their service offerings and business plans, but they all seem to have trouble communicating one thing clearly. I also have first-hand experience in working with clients where our expectations we’re aligned. This episode is dedicated to those creating service offerings and those seeking service offerings. Oh…it’s also incredibly useful for those in leadership roles developing new talent underneath them! If 2026 is the year you start adding additional locations, then make Q4 your learning opportunity on how to avoid all of the mistakes that plague too many others!